Welcome to Jurnal Ilmiah Pendidikan dan Sejarah (Scientific Journal of Education and History) With a registered Number P-ISSN: 2964-7231 (Print)| E-ISSN: 2614-3658 (Online) is a scientific journal published by Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia | url: https://ejournal.yaydi.com/index.php/jimps
Return to Article Details The Influence of AI-Driven Personalization and Perceived Advertising Relevance on Online Purchase Intention: The Mediating Role of Customer Engagement in Social Commerce Platforms Download Download PDF