2026. The Influence of AI-Driven Personalization and Perceived Advertising Relevance on Online Purchase Intention: The Mediating Role of Customer Engagement in Social Commerce Platforms. JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah. 11, 1 (Mar. 2026), 409–427. DOI:https://doi.org/10.24815/sejarah.v11i1.565.