“The Influence of AI-Driven Personalization and Perceived Advertising Relevance on Online Purchase Intention: The Mediating Role of Customer Engagement in Social Commerce Platforms”. 2026. JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah 11 (1): 409-27. https://doi.org/10.24815/sejarah.v11i1.565.