Marketing Management Crisis and Brand De-identification: A Qualitative Study on the Multinational Product Boycott Movement in Indonesia. Riwayat: Educational Journal of History and Humanities, [S. l.], v. 8, n. 4, p. 542–549, 2025. DOI: 10.24815/riwayat.v9i1.651. Disponível em: https://ejournal.yaydi.com/index.php/riwayat/article/view/651. Acesso em: 21 mar. 2026.