Interactive Storytelling Marketing Communication Strategies in Building Audience Loyalty on Short Video Platforms. Riwayat: Educational Journal of History and Humanities, [S. l.], v. 9, n. 2, p. 3929–3938, 2026. DOI: 10.66052/riwayat.v9i2.742. Disponível em: https://ejournal.yaydi.com/index.php/riwayat/article/view/742. Acesso em: 9 apr. 2026.